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GLOBIX CORPORATION HOSTS LIVE INTERNET BROADCAST
OF FASHION SHOW FROM SEVENTH ON SIXTH
Selected By Designer Max Azria to Broadcast
Spring ’99 Fashion Show
NEW YORK, NEW YORK, October 30th, 1998 – Globix Corporation (NASDAQ: GBIX),a leading
Internet service provider and one-stop solution for Internet-based services, was selected by premier
American design firm, BCBG Max Azria, to host and co-produce the Internet broadcast of Seventh
on Sixth’s BCBG Max Azria Spring ’99 Fashion Show. Production company, dearaddy productions
will be co-producing the event.
The BCBG Max Azria Spring ’99 Fashion Show is part of the acclaimed Seventh on Sixth fashion series at Bryant Park. It highlights Azria’s newest collection and will take place on November 2, 1998, at 7pm EST and can be seen at www.bcbg.com. The cybercast will be available in Real Video and Microsoft Windows Media Technology and will be optimized for 28.8k, 56k and T-1 users. Web guests, who log in to see the show, can register to win a signed CD from fashion powerhouse, Max Azria.
Named after the French phrase Bon Chic, Bon Genre (good style, good attitude), Max Azria, the company’s founder, designer and president began BCBG Max Azria, with a single item – the baby doll dress. The design took the industry by storm and ever since, BCBG Max Azria has continued to redefine fashion with chic, practical designs that are popular with celebrities but are affordable to those lacking six-figure salaries. The designer’s high-profile roster boasts such clientele as Madonna, Uma Thurman and Sharon Stone, and his collection is regularly featured on top television shows, including Friends and Melrose Place.
BCBG Max Azria selected Globix to host and co-produce
the Internet broadcast of its Spring ’99 fashion show because of the
Globix Corporation’s expertise and capacity for providing cutting
edge, creative solutions for Web events. The broadcast, which will
make the show widely accessible, is in line with designer, Max Azria’s
business philosophy; fashion should be available to more than the
select elite. Max Azria said, “Because fashion shows are reserved
for the press and fashion elite, our consumer has been unable to take
part in the unveiling of my collections. Now, because of Globix
Corporation’s streaming expertise, we are able to include
them in the excitement of witnessing fashion in the making.”
The dearaddy productions company complements the streaming expertise
at Globix with its own expertise producing and promoting fashion,
music and lifestyle events. The dearaddy company promotes these
events through live net broadcasts and public relations. Adriana Kaegi,
dearaddy’s owner, developed a number of contacts in fashion
and music as the singer who co-founded the legendary combo Kid
Creole and the Coconuts. Her work has been widely praised and
just as enthusiastically received. She has performed for Lady Diana,
the United Nations, President Bush and on U2’s War album. Her
work has also appeared on popular TV shows and movies, such as “Against
all Odds.”
Marc H. Bell, President and CEO of Globix Corporation
said, “We’re pleased to be hosting and co-producing the broadcast
for BCBG Max Azria’s fashion show with dearaddy. By
combining our streaming expertise with dearaddy’s production
savvy, we will provide a high-level solution to the November fashion
event and show designers how to maximize the Web to their advantage.”
About Globix
Globix Corporation is a leading pioneer of Internet-based solutions
for mission-critical applications. Globix offers businesses
a convenient single source for a full range of Internet-based products
and services including Dedicated Access, Web Hosting, Streaming
Media Solutions, Co-location and more.
News and information are available at
www.globix.com.
CONTACTS:
Marc H. Bell, President
Globix Corporation
212-334-8501
[email protected]
Christopher Kelly
Globix Streaming Media Group
Globix Corporation
(212) 334-8640
[email protected]
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