Globix Corporation Hosts Live Internet Broadcast of Fashion Show from Seventh On Sixth
NEW YORK – October 30, 1998
NEW YORK, NEW YORK, October 30th, 1998 – Globix Corporation (NASDAQ: GBIX),a leading Internet service provider and one-stop solution for Internet-based services, was selected by premier American design firm, BCBG Max Azria, to host and co-produce the Internet broadcast of Seventh on Sixth’s BCBG Max Azria Spring ’99 Fashion Show. Production company, dearaddy productions will be co-producing the event.
The BCBG Max Azria Spring ’99 Fashion Show is part of the acclaimed Seventh on Sixth fashion series at Bryant Park. It highlights Azria’s newest collection and will take place on November 2, 1998, at 7pm EST and can be seen at www.bcbg.com. The cybercast will be available in Real Video and Microsoft Windows Media Technology and will be optimized for 28.8k, 56k and T-1 users. Web guests, who log in to see the show, can register to win a signed CD from fashion powerhouse, Max Azria.
Named after the French phrase Bon Chic, Bon Genre (good style, good attitude), Max Azria, the company’s founder, designer and president began BCBG Max Azria, with a single item – the baby doll dress. The design took the industry by storm and ever since, BCBG Max Azria has continued to redefine fashion with chic, practical designs that are popular with celebrities but are affordable to those lacking six-figure salaries. The designer’s high-profile roster boasts such clientele as Madonna, Uma Thurman and Sharon Stone, and his collection is regularly featured on top television shows, including Friends and Melrose Place.
BCBG Max Azria selected Globix to host and co-produce the Internet broadcast of its Spring ’99 fashion show because of the Globix Corporation’s expertise and capacity for providing cutting edge, creative solutions for Web events. The broadcast, which will make the show widely accessible, is in line with designer, Max Azria’s business philosophy; fashion should be available to more than the select elite. Max Azria said, ‘Because fashion shows are reserved for the press and fashion elite, our consumer has been unable to take part in the unveiling of my collections. Now, because of Globix Corporation’s streaming expertise, we are able to include them in the excitement of witnessing fashion in the making.’
The dearaddy productions company complements the streaming expertise at Globix with its own expertise producing and promoting fashion, music and lifestyle events. The dearaddy company promotes these events through live net broadcasts and public relations. Adriana Kaegi, dearaddy’s owner, developed a number of contacts in fashion and music as the singer who co-founded the legendary combo Kid Creole and the Coconuts. Her work has been widely praised and just as enthusiastically received. She has performed for Lady Diana, the United Nations, President Bush and on U2’s War album. Her work has also appeared on popular TV shows and movies, such as ‘Against all Odds.’
Marc H. Bell, President and CEO of Globix Corporation said, ‘We’re pleased to be hosting and co-producing the broadcast for BCBG Max Azria’s fashion show with dearaddy. By combining our streaming expertise with dearaddy’s production savvy, we will provide a high-level solution to the November fashion event and show designers how to maximize the Web to their advantage.’
Globix is a leading provider of advanced Internet hosting, network and applications solutions for business. Globix delivers services via its secure state-of-the-art Internet DATA Centers, its high-performance global backbone and content delivery network, and its world-class technical professionals. Globix provides businesses with cutting-edge Internet resources and the ability to deploy, manage and scale mission-critical Internet operations for optimum performance and cost efficiency.