House of Blues had everything an entertainment company ever dreams of:
solid corporate backing, franchise restaurants and music halls around
the United States, some of the hottest music acts in the world and a
devoted following. The company was only missing one thing—a production
crew that was mobile enough for worldwide travel and experienced enough
to capture, encode and transmit content digitally for broadcasts over
the Internet.
Founded in 1992 by Hard Rock Cafe pioneer, Isaac B. Tigrett, the House
of Blues has presented top name performers, like B.B. King and Eric
Clapton, that have attracted music lovers in droves. The next logical
step was to capitalize on the company’s success and take its events to
a new level with online broadcasts that would reach viewers around the
globe.
The Globix Streaming Media Group’s expertise and ability to provide a
mobile production studio onsite, anywhere in the world, offered the
House of Blues the perfect solution.
Using the Streaming Media Group’s Road Encode Studio, an integrated production
studio on wheels, the Streaming Media Group has traveled to Amsterdam, the UK and
Australia and helped House of Blues broadcast such recognized events as
Blondie, Phish, Robbie Williams, the Tibetan Freedom Festival and OzzFest
to music lovers around the world.
The results of the online broadcasts have been everything House of Blues had hoped for.
Users from around the world have called to express their appreciation. And by
cultivating their name worldwide, the company has opened the door to the possibility
of international expansion. If you’re thinking of expanding your business via
online broadcasts, the Globix Streaming Media Group is the place to call.
Contact us at 1-800-4-GLOBIX or Inquire NOW!
