NEW YORK–(BUSINESS WIRE)–Oct. 20, 1997– Sales Team Scheduled
To Triple Within 90 Days – Significant Increase In Sales Of Full-Range
Internet Services Anticipated Bell Technology Group Ltd. (Nasdaq: BELT,
BELTW), the only publicly traded full- service Internet Service Provider
based in New York City, has instituted an aggressive sales and marketing
campaign to its core market within the city. To support the campaign
the Company has hired 18 people in the last 90 days, including a new
Director of Internet Sales who intends to increase the sales force from
eight to 25 by year-end.
Bell Technology Group offers a full range of Internet services to
New York businesses, including: high-speed Internet access, web hosting
and co-location. The Company reported revenues of $4,943,114 for the
three months ended June 30, 1997, up 56% compared to the third quarter
of 1996. Spearheading the new sales campaign is Richard Topolewski,
who has 14 years experience in telecommunications sales. "Our aggressive
posture is a direct response to the tremendous demand we are experiencing
for our broad array of Internet services," said Topolewski. "Beside
our core stable of Fortune 1000 clients, Wall Street firms, and major
advertising and publishing companies, we are selling more to entrepreneurial
companies that can really benefit from a one-stop-shopping Internet
solutions provider."
The aggressive sales effort is being complimented with a comprehensive
$1 million marketing campaign that includes direct mail, print advertising,
telemarketing and a major presence at six upcoming industry trade shows.
Topolewski cited several competitive advantages that are fueling sales
of Bell Technology Group services: three redundant connections to the
Internet backbone resulting in faster Internet access, nationally acclaimed
training programs utilized by major corporations such as American Express
and Netscape, and web hosting and Internet commerce capabilities offered
to high-traffic sites such as Penthouse Magazine.
"Our strategy was to build the infrastructure necessary to handle
a rapidly expanding customer," said Marc H. Bell, CEO and President
of Bell Technology Group Ltd. "Currently, we are utilizing only
25% of the bandwidth we have at our disposal so we are looking for considerable
growth in the Internet Access Group. Also, the Training & Interactive
Development Group and other segments of our business are also experiencing
significant growth. We find that by offering a full range of Internet
solutions we are able to distinguish ourselves in the market and capture
a greater market share while fostering higher customer loyalty, resulting
in lower turnover. Rich is putting together a formidable sales force
to compliment this effort and we are already seeing significant results."
Bell Technology Group Ltd. is a premier provider of complete Internet
solutions for New York area businesses seeking to effectively utilize
the Internet. The Company offers high- speed Internet connections, web
site hosting and co- location, programming and integration. Bell Technology
Group also provides training and development to corporate and academic
clients at its state-of-the-art computer and Internet training center
and provides development of "cutting edge" multimedia technology.
Except for those statements that report the Company’s historical
results, the statements being made are forward looking statements. Actual
results could differ materially from those projected in the forward-looking
statements.
COMPANY CONTACT:
Marc H. Bell, President & CEO
BELL TECHNOLOGY GROUP LTD.
212-334-8501; 212-334-8509 (FAX)
http://www.belltech.com
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